Questa è l'Italia - Dolce & Gabbana

I've decided to create a series of posts devoted to my favourite brands and fashion shows of all time, but while making it I've realized that each candidate is too spectacular to be put next to another. They just can't be compared because they are all very unique and different. So I will present them separately to praise them like they are meant to be!


My first beloved brand, that I've been following and admiring for years now, it's one of the most dynamic and sophisticated duo in the fashion industry, it's Dolce & Gabbana. After watching their beautiful campaigns, based on their culture, relating to their Italian roots, traditions and showing the position of family in Italy, I guess everyone would like to become Italian! When it comes to D&B's fashion shows, I can frankly say they are my absolute favourite, they are simply perfect. Each detail is always taken care of. Dolce & Gabbana's models always look stunning and professional, not mentioning the outfits which are just outstanding, from the design to the production.


Since 1985 Dolce & Gabbana has become a global phenomenon, one of the most iconic brands of all time, hiring the most wanted models and celebrities to promote their designs. So how it all started?
In 1986 they produced their first collection - "Real Women." In 1987 they launched their knitwear line and in 1989 their beachwear and lingerie lines. Beginning in 1988 they produced their ready-to-wear line. The first Dolce & Gabbana men's collection appeared in 1990. In 1994 they launched the D&G label, inspired by street style and a more youthful look. The clothes were produced and distributed by Ittierre.

"We produced the first womenswear Dolce & Gabbana show alone. We organised it in one small studio, we didn't have money to pay the models so we asked all our friends to come. We didn't have money for shoes and bags so all the people used their personal accessories. For the curtain we attached the sheet I had bought for my house, but it was too short and beneath it you could see people's feet. And this is the way Dolce & Gabbana started. For me, this is one of the best times of my life."

Dolce & Gabbana's trademarks include underwear-as-outerwear (such as corsets and bra fastenings), gangster boss pinstripe suits, and extravagantly printed coats. Meanwhile, their feminine collections are always backed by powerful ad campaigns starring global stars like Monica Bellucci, Bianca Balti, Scarlett Johansson and Madonna.


If you still haven't seen the latest collections, check the out below!


"Fashion is ok for five days, one minute, six months, but style is for the rest of the life."


Bibliography: edition.cnn.com, "Dolce & Gabbana." In Dizionario della Moda, L. Asnaghi, vogue.com, 50 anni di moda italiana, M. Gastel, Dolce & Gabbana, F. Sozzani.

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