Speaking heritage - Burberry

Thursday, October 13, 2016 Kat 1 Comments

So when you think of the most iconic brands in the fashion industry, what names come to your mind? Chanel? Dior? Gucci? Of course these are some of the most iconic brands, but there is one British company that really caught my eye recently and its heritage is as big as the ones I mentioned above. Have you guessed yet? It's Burberry.
What exactly do you know about Burberry? Trench coat! Scarves! Cara Delevnigne? Yes, as well. But there's so much more about this brand which is worth knowing and today you'll find out the key facts about this brand you had no idea about.

First of all - a short historical recap. Burberry was founded by Thomas Burberry in 1856 in Basingstoke, England. The young tailor (he opened his business by the age of 21!) specialised in outdoors attire and created a water-repellent fabric called gabardine, which is the essential part of Burberry trench coats. Its logo - the Equestrian Knight containing a Latin word "Prorsum" (Eng. forward) was registered as brand's trademark in 1901.

Okay, quite typical story as for a brand establishment. So what made Burberry so iconic and why are their trench coats so timeless? Here's where story gets interesting. In 20th century Burberry became the outfitter for explorers, mountaineers and officers, proving the outstanding quality and durance of its attires. All the trench coats were created for a practical use and if you look into details, everything had its special role. For example the characteristic elements of Burberry trench coat - cuff straps, belt, throat latch and epaulettes, D-rings, gun-flap and storm flap - were made with a thought of their wearers.

2001 was a crucial year for the brand as Christopher Bailey joined Burberry as its creative director. He not only transformed the brand (and at the same time remained loyal to its heritage by cultivating its iconic products), but also engaged top artists in the campaigns, helping to make it the most fashion forward brand on the luxury market. Bailey invests in best people to work with, including Mario Testino, Cara Delevingne, Naomi Campbell and Steve McQueen (Mr. Burberry fragnance film). But that's not all. I don't know if you've heard, but it was Burberry who came up with the whole idea of see-now-buy-now. The brand loves new technology and if you check the official website it's super easy to navigate. Burberry is present on multiple social media platforms, including Facebook, Instagram, and Snapchat. Even if you're not sat in the first row at Burberry fashion show, you can still watch it live throughout Burberry's social media accounts.

Burberry believes in music and as you probably noticed every fashion show is accompanied by a live performing artist. You might remember some big names such as Paloma Faith, James Bay, Jake Bugg or Tom Odell singing live on runway. I must say that as much as I love all these artists, my absolute favourite was the latest show. The music was written by British composer Ilan Eshkeri, and performed live by an orchestra, pianist Rosey Chan and voices. You can download it by clicking here.

Currently Burberry hires more than 10 000 people worldwide. It's present in 34 different countries and has 500 stores worldwide. It was ranked as the 73rd best global brand and owns two Royal Warrants (displayed in their London flagship store on Regent Street). Burberry currently makes womenswear, menswear, childrenswear, accessories and beauty products. The latest fragrance campaign starring British actress Lily James is a massive hit and it's supposed to interpret the intense version of the iconic My Burberry perfume. You can watch the video here.

And as for the end, I'd like to encourage you to watch the latest fashion show that took place in Makers House in London's Soho last month. I've seen it so many times and I literally cannot get enough. One of the inspirations for that collection was Virginia Woolf's classic "Orlando" which treats about the blurred lines between the masculine and feminine, which we can obviously see by looking at clothing presented on runway. The collection also celebrates the craftsmanship itself and that's why the brand opened their fashion show venue for the visitors to experience that themselves. Enjoy!

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